Customized facial treatments, professional education and strategic business advisory for beauty professionals and discerning clients.

Skin. Strategy. Standards.

Close-up of a woman with long brown hair, wearing a white fuzzy sweater and jeans, standing against a light gray background.

Who is Bespoke Facialist?

A young woman with long dark hair and hoop earrings, smiling softly with hands clasped under her chin, wearing a beige blazer and light blue jeans, sitting against a plain white background.

Bespoke Facialist is where beauty, skin, business, and real-life experience come together.

Founded by esthetician and beauty industry consultant Sarah Vlasblom, Bespoke Facialist was built from nearly 20 years of hands-on experience, global beauty inspiration, advanced skincare education, and working closely with hundreds of beauty professionals and businesses across the industry.

From customized treatments and skincare guidance to professional education and business advisory, Sarah helps people navigate the beauty world with confidence. Simplifying trends, elevating experiences, improving results, and helping beauty professionals and discerning clientele grow in a way that feels authentic, sustainable, and profitable.

Whether you’re looking for better skin, a more elevated self-care routine, stronger client experiences, or guidance growing your beauty business, Bespoke Facialist is a place to learn, evolve, and feel supported.